Issue Number 91
In this issue:
Welcome
Featured Article: 5 Marketing Mistakes You Can’t Afford To Make
Subscriber Comments
Featured Article: What Do People Really Need?
Link: Members' Lounge
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Forget The Hype!
You Can Save Time, Money and Your Sanity with a little help
from "Forget the Hype". This easy-to-read guide will give
you all the tips and resources you need to take contol of
your business. It's even fun to read so check it out today.
http://annamarketing.com/FTH
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WELCOME
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Welcome to all, old and new! :~)
Ahh, spring is in the air, the sun is trying it's hardest to give us a little heat, and my favourite flowers of all time, daffodils, are all over the place. It's gorgeous here at this time of year, lots of green hills dotted and splashed with yellow daffodils. Lambs jumping around in fields, ducklings on the river 2 minutes down the road from here. A lovely fresh start, and an end to a drab and dreary winter.
Speaking of fresh starts; I feel the need to write more articles and ebooks, so if any of you have any topics you would like to see covered, do let me know and I'll see what I can do in the near future. If I use any of your ideas in an ebook I'll be sure to offer you a copy before anybody else, and if it turns out to be a paid ebook, you'll get your copy for free as a thank you for helping me with the idea.
As promised, 3 more of my conference room visitors were winners of a full version copy of Forget The Hype. Quite a few of you have visited this past week, and hopefully with the schedule I've set up a lot more of you will be able to drop by and meet up with me, Rich and some fellow subscribers. Anyway, I know those of you who did vist really want to know who got pulled out as winners in the random drawing so without further ado, here are this weeks 3 lucky winners!
Ray, Joji and Evelyn. Congratulations to all 3 of you! I will email you your copy tonight.
As for the conference room, if any of you should need the use of it for an hour or 2 to work with your downline, prospects, mailing list subscribers etc, let me know and I'll see what I can do to help you out.
The welcome this week is short and sweet, I hope you forgive me. 2 of my lovely bratlets are going away for 10 days with their nan and I have to get all their stuff ready for them for in the morning.
Until next time, get those votes in, get those interviews in, come visit me in my conference room and above all...
Enjoy Reading!
May you be happy and prosperous in everything you do!
Anna-Marie Stewart
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This weeks download/ebook is Affiliate Masters Course: Ken Evoy shows you how to create a theme-based content site that will generate income.
Visit the Members Lounge for the download link, and don`t forget to get your votes in for next weeks e-book while you`re there.
Not Just Another Interview #62 is posted this week. Don`t forget, the interviews may possibly be used in future ebooks as well as the ezine, plus they`re a great way to gain new contacts interested in exactly what YOU do.
Don`t worry, it`s only a teeny tiny questionnaire type interview.. lol
C`mon, don`t be shy. We really love getting to know you better. (Remember to add your website url too.) If you`re unsure of how to send one in, the form is in the Members Lounge, along with all the other forms and stuff ;~)
As always, the link to the Members Lounge can be found at the bottom of this page EVERY week.
If you need your password to update the info I have for you, please request it here: http://annamarketing.com/lostpass.php
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Welcome
to the NJAE Conference Room
and the scheduled "Get To Know Each Other"
meetings.
At this point in time the
meetings are scheduled to last 2 hours, but if they last
longer, that's fine with us. If you'd like to hang around for a quick demo of
the software after a meeting, that's fine with us too. We are also hoping for feedback from you as to which days and times would suit you best so that we can work something out for as many people as possible.
Scheduled Meetings
Sunday 5pm EST - 7pm EST (10pm GMT- Midnight GMT)
Wednesday 3pm EST - 5pm EST (8pm GMT - 10pm GMT)
Saturday 8am EST - 10am EST (1pm GMT - 3pm GMT)
Saturday 12pm EST - 2pm EST (5pm GMT - 7pm GMT)
Download my conference room here: Conference Room
This will install the conference software on your pc. It's perfectly safe and has no spyware, adware nor viruses attached. To read about the software and opportunity please visit this link: www.hotconference.com
Remember, the room is open at all times,
so if I'm not there at the time, email me at admin@annamarketing.com
and I'll catch up with you as soon as possible.
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Featured Article:
5 Marketing Mistakes You Can’t Afford To Make
(c) 2005 by Debbie Allen
In virtually every area of business, there will be pitfalls along
the way. Marketing is no exception. Time and time again, retail
stores of all sizes make the same costly mistakes. But knowing
how to avoid these mistakes can save you energy, disappointment –
and money.
Mistake 1: Eliminating marketing efforts when times get tight.
When cash flow slows, advertising, direct mail and other forms of
marketing are the easiest expenses to reduce, right? But cut
these, and you eliminate the very activities that will bring in
new customers to turn your business around. This is the time
when you may be spending more time analyzing the results of your
marketing efforts. But by stopping marketing efforts, you will
be setting yourself up for additional loss of business.
Mistake 2: Not measuring results.
Don’t wait until times get tight to start measuring the results
of your marketing efforts. By analyzing regularly, you will be
able to reinvest in what is working, and drop what isn’t. Ask
customers how they found your business, and then track the
results. Use in-store or on-line coupons. Or host a focus group
of a variety of customers to discover what attracts them to your
business.
Mistake 3: Putting all your marketing dollars in one area.
If your entire marketing budget is used on just one method of
promoting your business, you won’t realize the highest return on
your investment. Diversifying your efforts will increase the
frequency and reach of your messages and stretch your marketing
dollars.
Businesses can get hooked into one large advertising program with
a local newspaper, magazine or radio station, and put the
majority of their marketing dollars there. They feel as if they
have to advertise with the same media source, just because they
always have or because fear they will lose ground since their
competitors are advertising there as well. Some business owners
actually stay with a company for fear of upsetting their sales
associate.
Remember, it’s your money and your investment. Don’t ever let
anyone talk you into an advertising program that is not producing
the best results for your business. And measure the results of
your advertising dollars spent vs. the income received from your
advertising on a consist basis.
When you diversify, don’t’ forget about direct marketing. Many
business owners only do a few direct-mail programs a year,
targeted to their existing customer base. They need to do more.
Your customer base and mailing list is gold, make sure you have
budgeted a large part of your marketing dollars to advertise to
your existing customers. They already love you, so keep them
coming in by sending promotional (promotional – not just sale)
postcards to them at least six times a year.
Mistake 4: Allowing your ego to get in the way of common sense.
Ego can tempt a very bright person to do dumb things. Your
marketing decisions should be based on factors that will
positively impact some area of your business – usually the bottom
line. Buying full-page ads or covers featuring yourself and not
focusing on your business’ unique offerings may result in money
going out the window.
Mistake 5: Not getting help when you need it.
If you find you’re too busy to handle your marketing efforts or
that your materials aren’t looking as professional as they
should, it’s time to call in the reinforcements. Hire a full-or
part-time employee to allow you more free time to work on the
“business end” or hire an independent business consultant to
bring in new concepts and fresh ideas.
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Motivational business speaker with an expertise in sales and
marketing, Debbie Allen has presented in nine countries. She was
featured in “Entrepreneur”, “Sales Marketing Excellence,” and
“Selling Power.” She is the author of five books including best
seller, “Confessions of Shameless Self Promoters,” published in
five countries. To learn more or to take her free business card
quiz & evaluate your own marketing, visit
www.DebbieAllen.com
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This article is available for reprint in your opt-in ezine,
web site or ebook. You MUST agree not to make any changes
to the article and the RESOURCE BOX MUST be included.
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Subscriber Comments, Keep Em Coming :)
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Hi Anna,
I just wanted to say that I really enjoy your ezine and website.
You are doing what I have only started doing myself, in a much
smaller way. That is, offering quality content and genuinely trying
to help people.
So many of the ezines these days are nothing more than hyped up
sales letters, yours is one of the exceptions.
I have added you to my links page and will definately recommend
your site to others.
Thanks
Mike Shanta
http://www.on-lineopportunites.com
http://www.all-roundsuccess.blogspot.com
Thanks Mike, great feedback there!
If there's ever anything in particular I can do to help, yell in my general
direction and I'll see what I can do for you, ok? I do believe you get back
tenfold everything you give out, so carry on with what you're doing and
I'm sure everything will work out great for you.
(Hi guys, this is where i need your feedback, send it on in so I can post it here.
Include your link in your sig for that extra bit of free advertising, ok?)
Got something to say? Drop me a line. Know of a cool site?
Drop me another line. Got any ideas for making the ezine
even better for you? You know the drill: Drop me yet another line...
I really enjoy hearing from you all.
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Featured Article:
What Do People Really Need?
Copyright © Bill Vannot - All Rights Reserved.
People need a nudge..... a Reminder....or reminders, with
an "s". Most people need to be reminded more often than
they need to be informed.
In sales, especially advertising, we make our sales pitch,
back and forth, to get a decision. We have to repeat our
benefits everyday. Our job is to remind people about our
offers, in a polite and effective manner. We practice and
we become masterful "repeaters." We remind people about the
things that we sell and we touch base to fill their needs.
We have to do this before someone else takes away our
customers and our business. We always KEEP our offers in
front of our customers.
If people like what we say and do, they buy from us.
Actually, we could be in the reminder business. Sure, we
need good reasons to re-visit people. We also need a variety
of new answers if they ask for a reason for the ongoing
contact.
Are Your Creative Selling Skills Tuned Up?
Creative selling creates new reasons to email or call back.
There are always different approaches. You just have to
create various ways of looking at things.
* Train yourself to ask this question: "What's happening in
the customer's life?"
* Next, think about what you can possibly say or do, that
will remind each customer that you have something in mind
for them. Then reflect on how you can make that "something"
just as important to them, as it is to you. To you, that
"something," is your paycheck. Perhaps a special bonus offer
would please your customer.
Since decisions are made in seconds, creating a sense of
urgent need, and/or desire, is our main focus. Always, be
positive. Always lead!
Each time, go through your speech just one more time. Is
there a deal stopper? If so, find out what's stopping this
particular deal from going through. Indecision is often
the reason for the delay. That's exactly when you remind
the customer about all the good things that can happen, if
you both make "something" happen, together.
There's a story about Christopher Columbus that explains
this creative-reminder, sales process. After being ridiculed
by naysayers, who called him "nothing special" for his New
World discovery, he asked them one question. He asked if
they could balance a raw egg on its small end, without
props.
They tried in frustration to balance the egg on its small
end, but each person failed. Columbus then picked up an egg
and lightly cracked the end of it. It stood alone on it's
small end. He didn't use trickery or deception to balance
that egg. Things are always EASIER after someone shows you
how they did it. Columbus was selling himself and his
creative ideas, with that single egg. He taught his
contemporaries a valid lesson.
There's more than one way to do things, so be creative! Try
using win-win reminders. Use your creative spirit and skills
to create synergy and sales!
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Interested in "no gimmicks or tricks" advertising and
marketing? Visit Bill and tell him Columbus sent you! You
work 40+ Hours a week and call it, "The American Dream." Is
it a dream? Bill cracks the E-egg with a different twist.
His business stands up with no props. Yours can too, if
you stop by: http://www.successful-marketing.com
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This article is available for reprint in your opt-in ezine,
web site or ebook. You MUST agree not to make any changes
to the article and the RESOURCE BOX MUST be included.
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