Not Just Another Ezine


Issue Number 70
In this issue:
Welcome
Featured Article: How To Recover Your 'Almost Customers'
Subscriber Comments
Featured Article: Confidence Is Easy When You Know How.


Link: Members' Lounge





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WELCOME

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Welcome to all, old and new! :~)

Eeek, my sincerest apologies for not getting an issue out last week. I knew I was coming down with something, but carried on working real hard at getting the ebook finished, and ended up with the nastiest chest infection ever, yukk! I musta slept away most of the week, but between you and me, it was probably the best thing I could`ve done. I feel SO much better for it :~D

Speaking of the ebook, I was really surprised at how many people downloaded it, and mega-pleased too. As a way of saying thanks to you guys, I`ve decided to offer you all a customized version! I can add your name and website link to the 2nd line, just after where it says "Brought to you by", and I can also offer you a copy of this page (fully editable) http://annamarketing.com/pops/splash.html complete with the autoresponder for you to answer that very first email. I`ve decided to offer these things for a price to everybody else, but for my ezine members, and only for this week, you get it FREE! Cool huh??

What do you have to do to get this? Just email me your name and website link, and I`ll send you a new copy via email. Depending on how many people take me up on this, it might take a few days before you actually GET the customized copy, as I`ll be doing it all manually, so please bear with me, ok?

As for the other thing that I`m working on, it`s been put on the shelf a little for now. Still going to work on it, just need to gather a bit more info first ;~) In fact, maybe you guys could help me out a little here: As an internet user (and not neccessarily a marketer) what kind of information do you MOSTLY go searching for? Don`t be scared to tell me, I`ll keep it secret ;~)

Hmm, nobody told me if they`d prefer to receive the weekly issue on a different day to Wednesday, so for the time being I guess that`s what we`ll stick with. At the same time, I really appreciate all the feedback on ebook creators, I finally went with the free version of pdf factory pro, purely as it was the easiest one to use out of the 20-25 that I tried. If you`d like to check the software out yourself, heres the link: http://www.pdffactory.com

If you enjoy NJAE please tell all your friends and associates, especially if you think our information can be helpful for them. The bigger we grow, the better it can be for all of us :~)

Enjoy Reading!

May you be happy and prosperous in everything you do!

Anna-Marie Stewart

P.S. Gain some exposure by submitting your interviews and member comments to me using the forms inside the members lounge. Don`t forget to include your links ;~)

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This weeks download/ebook is 5 Ways To Create PDF eBooks & Special Reports Without Adobe Acrobat: Convert your ebook or special report into PDF format… without buying expensive software!

Visit the Members Lounge for the download link, and don`t forget to get your votes in for next weeks e-book while you`re there.

Not Just Another Interview #44 is posted this week, yep, we got us a live un again.. hehehe.

Time to get those interviews rolling again, huh?. Send them on in, tell us about yourself, your business, how long you`ve been online etc. you might not even HAVE a business yet, that`s fine too. We STILL want to get to know you! Don`t worry, it`s only a teeny tiny questionnaire type interview.. lol

Don`t be shy, we really appreciate getting to know you better. (Remember, it`s a whole weeks worth of free advertising for you.) If you`re unsure of how to send one in, the form is in the Members Lounge, along with all the other forms and stuff ;~)
Don`t forget, the link to the Members Lounge can be found at the bottom of this page EVERY week.

If you need your password to update the info I have for you, please request it here: http://annamarketing.com/lostpass.php

nothing





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Featured Article:

How To Recover Your 'Almost Customers'

Copyright 2004 Bob Leduc

You'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. Many are close to buying. Use these four simple procedures to convert those "almost customers" into paying customers.

1. Make A Memorable Impression

Create a reason for prospects and customers to notice you ...and to think of you when they encounter a competitor.

Many prospects who do not buy from you the first time will come back to buy later. Existing customers will also remember you. They'll come back to buy again - and they'll send pre-sold referrals to you.

One easy way to establish a memorable identity is to create an important reason for customers to do business with you instead of with your competitors.

The advantage you offer doesn't have to be dramatic to be memorable IF you promote it aggressively. It can be as simple as delivering faster results, more personalized attention or a better guarantee than your competitors.

Tip: Combine several small advantages like those described above to create a big (and more memorable) advantage over your competitors.

2. Follow Up Consistently

Most prospects do not buy the first time they see or hear about you. But they will if you follow up with them.

Your follow up can be as simple as contacting them occasionally with a new offer. Or it can be more complex such as publishing a weekly newsletter with useful information and articles.

If you don't already have a way to collect their address, you can get it by offering a valuable gift that you deliver only by email or postal mail.

For example, offer a special report, a list of sources or some other valuable information they cannot get anywhere else. These are valuable to customers and prospects - but they won't cost you much to provide.

3. Make Sure You Answer These 7 Buyer's Questions

Prospective customers will not buy from you until all 7 of the following questions are answered. Customers may not consciously think about these questions. But they will not buy until all 7 are answered in their minds:

1) Exactly what are you offering?
2) Why do I need (or want) it?
3) How can I believe your claims?
4) Why should I get it from you?
5) How fast can I get it?
6) What if I don't like it after I get it?
7) What do I need to do to get it?

Make sure you answer all 7 of these buyer's questions in your web site, sales letters and other selling tools.

Tip: Present everything in term of the benefit it provides to customers. For example, don't just list testimonials from satisfied customers (your answer to question 3). Point out that those testimonials prove you really do deliver what you promise.

4. Keep Your Ordering Procedure Simple

Use an uncomplicated and fast ordering procedure. Every additional action you ask customers to perform and every additional decision you ask them to make after they already decided to buy can cause them to reverse their decision.

For example, many online marketers use a shopping cart to process their orders when they could use a simple online order form. Each unnecessary step in the shopping cart process is an opportunity for customers to abandon their order ...a sale lost needlessly.

Tip: Don't ask for unnecessary information during the ordering process. Instead, send a personalized "thank you" message after the sale and include a brief request for the additional information.

Don't overlook the easy sales you can get from old prospects that are almost ready to buy. Use these 4 simple procedures to cultivate your "almost customers" and turn them into paying customers.

-=-=-=-=-=-=-Resource Box-=-=-=--=-=-=-=-
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
=============================================
This article is available for reprint in your opt-in ezine,
web site or ebook. You MUST agree not to make any changes
to the article and the RESOURCE BOX MUST be included.




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Subscriber Comments, Keep Em Coming :)
++++++++++++++++++++++++++++++++++++++

Something to ponder...

If you are in a car going the speed of light, nothing will happen if you turn on your headlights.

LOL, this feedback was sent in by subscriber "Larry" and I thought it was just way too good to pass up. Thanks Larry, it gave me a good giggle ;~)

Don`t forget: If any of you have any neat little tips, tricks, ideas or cool links you`d like to share, send them on in so I can post them here. ;~)

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Featured Article:

Confidence Is Easy When You Know How

By Peter Murphy

Having confidence is all about believing in yourself and the only way you can build your belief in what you are capable of is by taking action in the world and learning through trial and error.

If you think success, happiness and love are going to happen without learning through mistakes along the way you are mistaken.

Our brains are wired to learn from our own experiences as well as those of others. Without experience how are you going to learn anything?

Let me give you an example. At my local bank a number of weeks ago I attempted to make small talk with the cashier and she completely ignored me.

Last week I was in the bank and tried my small talk routine again, and again I failed. She ignored me again!

There are a number of ways to view this situation:

1 My communication strategy is not working
2 I need to change my approach
3 I will learn from this experience and become better

A number of years ago I would have given this situation a different analysis:

1 She is rude and ignorant. She thinks I am a moron
2 I feel crushed by this blatant rejection
3 My confidence depends on this person liking me
4 Time to find a new bank!

Notice the difference...

My old outlook sets me up for pain and frustration and puts the ball in the court of the other person. My confidence depends on how the other person responds.

My new outlook puts me in control. I created the results I am getting, I can choose to change my approach and I can decide to learn and grow from every experience.

A second point worth mentioning is that of wanting something from someone versus giving.

When you approach dealing with other people as getting something from them you will always have confidence issues instead view conversations as giving and you are back in control.

With the bank cashier if I want to get something from her I focus on wanting her to accept me and this neediness will be picked up by her. She is unlikely to respond positively to this.

If instead I give what I want then I will decide to accept her. And she will receive my acceptance and likely reflect it back to me.

My confidence then is based on giving - something I am in charge of not someone else.

Now it is time for you to take this information and put it into action.

Think of a situation where you are typically not as confident as you would like to be.

If the reason is due to a lack of knowledge or ability then work on that first. If you do have the necessary skills then decide to take action and learn step by step from every experience.

Start with a small challenge and gradually step up to bigger ones.

Remember to use this outlook:

1 What is working and what is not working?
2 Change your approach until you get the results you want
3 Decide to learn from every experience

Your confidence is under your control and is not controlled by someone else!

-=-=-=-=-=-=-Resource Box-=-=-=--=-=-=-=-
Peter Murphy is a peak performance expert. He recently
produced a very popular free report:10 Simple Steps to
Developing Communication Confidence. This report reveals
the secret strategies all high achievers use to communicate
with charm and impact. Apply now because it is available
for a limited time only at:
http://www.howtotalkwithconfidence.com/report.htm
=============================================
This article is available for reprint in your opt-in ezine,
web site or ebook. You MUST agree not to make any changes
to the article and the RESOURCE BOX MUST be included.






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