Not Just Another Ezine


Issue Number 56
In this issue:
Welcome
Featured Article: Who Is Your Customer?
Subscriber Comments
Featured Article: How to Stop Internet Thieves and Make Money from Them at the Same Time.


Link: Members' Lounge





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WELCOME

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Welcome to all, old and new! :~)

Wow, what a week this has been. Already had 2 visits to the school regarding my 13 year old. Seemingly school is "too easy" for him, so he`s not enjoying it as much as he has done before. Weird, huh? So been up and told them to give him something more challenging. They said they`d see what they could do.....

I`ve been good this week, haven`t hardly used any money on Ebay, and still selling off shoes and dresses, what`s left of them all anyway. LOL, for somebody who`s supposed to be packing down the house and getting rid of rubbish for when I get to move, I sure am accumulating a lot of stuff these days..hahaha :~)

I`ve felt extremely useful this week. A long-time chat friend of mine has a daughter suffering from MD. My friend had a lot of worries last year about where she was going to get funds for a new wheelchair, and MDA (Muscular Dystrophy Association) stepped up to the plate. Now they`re stepping up to the plate again, to get Paige some new leg braces

I`ve been working with the great people I know in a chatroom I go to, and we`ve been collecting money for Paiges moms sponsored walk, where all proceeds go to MDA. It`s been brilliant, and people have been so helpful. I just wanna extend a really warm and big THANK YOU to all of them. Thanks guys!

If any of you ever feel you might be able to spare a couple of pennies to some charity to help kids, please do, it`s an amazing feeling :~)

That`s it, have fun and Enjoy Reading!

May you be happy and prosperous in everything you do!

Anna-Marie Stewart Venton
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This weeks download/ebook is Web Law Links: Links to law resources for online business owners.

Visit the Members Lounge for the download link, and don`t forget to get your votes in for next weeks e-book while you`re there.

Not Just Another Interview #36 is posted now. Is it YOUR interview? (hint: this weeks interviewee is offering you a free book!)

I really do STILL need more interviews from you guys though, so please do keep them coming. Don`t be shy, we really appreciate getting to know you better. (Remember, it`s a whole weeks worth of free advertising for you.) If you`re unsure of how to send one in, the form is in the Members Lounge, along with all the other forms and stuff ;~)
Don`t forget, the link to the Members Lounge can be found at the bottom of this page EVERY week.

If you need your password to update the info I have for you, please request it here: http://annamarketing.com/lostpass.php







I am a Freelance writer
with my main focus on editorial style content, proofreading and editing. Articles are based on local, national and international social issues. http://writeangle.net bwhite@r-b-e.net





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Featured Article: Who Is Your Customer?

By Kathleen Hupfer

Each and every day, ten thousand advertising sales people ask ten thousand business owners, Who is your customer?" and the business owners reply. "Blah, blah, blah." Then the ad rep says, "What a coincidence! Thats exactly who we reach!" The business owner then buys the advertising because he wants to "target" the right people.

This is precisely how most advertising is bought and sold. ( Don't be embrassed that you've done it, because I've done it to.)

Unfortunately, this business owner has been asked a largely irrelevant question and has replied with an equally irrelevant answer. What the business owner has done is known as "overtargeting" and it's what invariably happens when advertising is approached for the perspective of pure logic.

Here's why the perfectly logical approach so often fails: We'll assume the business owner decides his target is a woman between twenty-five and fifty-four years of age. Do we now assume that the woman has no parents or siblings? Has she no mate, children, or boyfriend? Does she utterly lack co-workersand associates, nieghbors and friends? Is she influenced by no one at all?

Overtargeting comes from the mistaken assumption that people make decisions in a vacuum. The really important question to answer is this: "Why would a person choose to do business with you at all?"

The best ads are those that impress someone ---anyone --- deeply. Are you ensuring that your ads make a deep impression, or are you satisfied in knowing that you're boring the socks off all the "right" people?

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Kathleen Hupfer

Audio & Visual Media Imaging
Texas, USA
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This article is available for reprint in your opt-in ezine,
web site or ebook. You MUST agree not to make any changes
to the article and the RESOURCE BOX MUST be included.




"KNOWLEDGE IS POWER" Do you agree?
You need an Education In anything you do, don't you? If you Answered "YES" and know this to be fact. Then please go here and Sign Up for a "FREE" Seminar Call, and get the "TRUTH" http://www.mentoring4yoursuccess.biz



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Subscriber Comments, Keep Em Coming :)
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Hiya Anna!!

I wanted to write to you to let you know that I
think you do a fine bang up job with this eZine.
And also your birthday party was GREAT.
So HappyBirthday NJAE and looking forward to you
turning 2.

Lois

Hiya Lois!

Really nice of you to say so, much appreciated :~) As for the Birthday Bash, I had lotsa fun getting it all set up, so much so that I might even do another contest for easter-time, not sure yet tho, so we`ll just wait and see ;~)
anna


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Featured Article: How to Stop Internet Thieves and Make Money from Them at the Same Time.

By Bogdan Ravaru.

Let me tell you a true story...

More than 14 years ago, when I was still a kid, my family and I visited my grandparents in Obarseni... It's a small village in Romania, you wouldn't know it... :)

My grandma had a roost with about 20 chickens in there. And there was this thing that caught my attention...

When the night would fall, my grandfather would go there and set up several small animal traps around the roost.

I was very curious, so I asked my grandfather: "Grandpa, what are those things for?" and my grandpa replied: "They are there to catch foxes my dear. When the night falls, they come for our chicken."

"And what do you do when you catch them grandpa? Do you release them the next morning?"

For as long as I live, I will never forget what my grandfather replied:

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"Heck no, son! First I skin them, then I feed them to the dogs and then I sell their fur!"
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And he went on:

"You won't believe how much money I have made this way. Fox furs are very expensive. Plus, I save a bunch on dog food!"

Only decades later did I understand how much business sense my grandpa's words made.

You see, your website is no different than that roost. It has many "chicken". Digital products, sales-letters under construction, experimental software, unpublished articles and so on...

And the foxes? The foxes are present as well. People who try to gain access to these pages and files for fr!ee, without paying you for the blood sweat you've put in.

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Unfortunately, most online business owners will never take advantage of this fact in order to profit like crazy!
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They either stand still and wait for the foxes to eat their chicken time and time again, or, at the very most, they just try to protect the chicken without making any profit from the foxes themselves.

Too bad!

"That's interesting Bogdan, but how can I do this? How can I actually make money from online thieves?"

Beats me! Ok, ok I'm kidding.

Actually, it's *very* easy once you know how.

You don't believe me? Here's one of the simplest techniques that almost nobody is using!

When thieves try to 'attack' your site, several "error messages" are created by the web server software.

Let's say for example that you have a digital product named: "Secrets Of Chess". Do you know what many people will try to do?

They will try to type in the address bar:

http://www.yoursite.com/download

or maybe

http://www.nameofyoursite.com/sos.pdf
(sos="Secrets Of Chess")

...and 100+ different combinations. Every time the address they type does not lead to a real file, a "404 Error" message is produced. I'm sure you have seen one. I'm talking about those ugly "Page Not Found" pages.

So, what can you do? Simple! You configure your site so that each time an "Error 404" is generated, the fox, errr... sory, I mean "the visitor" will see a page of YOUR choice.

This can be done ultra easily since most hosts have an online panel that does that in a couple of minutes. But even if such a panel does not exist, you can email your webmaster and he can show you how to do this easily.

Or just do a search on google.com for "create custom 404 pages" or "how to create 404 pages".

Now, the question is what to put there...

My suggestion?

NOT the same page that the visitor has just seen. If s/he decides that the only way s/he would have access to the product is for free, then maybe it's time to take "another route".

What is that route you ask? Simply, put a page for an *affiliate* product there. That way s/he will see a completely different offer and you stand a good chance of making some commissions.

Of course, there are many ways that you can easily make *100 times* the profit from online pickpockets. As I said: It's *easy* once you know how...

I will only say this much: You are ignoring a goldmine in your site if you are not incorporating similar techniques...

I guess my grandfather never knew how much money I would end up making because of that little chat we had so long ago.

God bless his soul...

Thanks for reading,

Bogdan
-=-=-=-=-=-=-Resource Box-=-=-=--=-=-=-=-
Bogdan Ravaru is the co author of the shocking report:
"Project Mousetrap from Eastern Europe: How to Build
the Perfect Mousetrap for Online Rodents."

"Discover the Amazing Secrets of Two Webmasters from
Eastern Europe that Allows Them to Stop Internet Thieves
Cold... and Skyrocket Their Profits at the Same Time"
Click Here Now ==> http://www.projectmousetrap.com
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This article is available for reprint in your opt-in ezine,
web site or ebook. You MUST agree not to make any changes
to the article and the RESOURCE BOX MUST be included.






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